Discover how you can use past transactional behaviour to predict a customer's most likely next purchase.
By understanding a customer’s past buying behaviour you can highlight products that they are most likely to be interested in next. You can then use this knowledge to create highly targeted marketing communications.
This free eGuide shows how FastStats can enable you to do this by:
- Looking at the propensity and popularity of past purchases
- Exclude the possibility of suggesting already purchased products
- Filtering the data going into the model to produce accurate results
Download Best Next Offer: Think Ahead with Predictive Analytics and start offering customers what they want next.