---
title: Trend Report 2016 Data driven marketing
description: Discover what 2016 holds for data driven marketing.
---

![logo.png](https://content.apteco.com/hs-fs/hub/462265/file-2560049707.png?width=427&name=file-2560049707.png "logo.png")

# Discover what 2016 holds for data driven marketing.

## See what other organisations are doing across marketing automation, mobile marketing and more!

Discover why marketing automation is becoming a ‘must have’, what the forecast holds for cloud and why mobile marketing should become your new favourite channel. See what decisions organisations are making about data driven marketing in 2016 in this forward looking trend report from Apteco including:

- 6% of organisations plan to implement marketing automation now and a further 19% in the coming year.
- With over 30% of organisations aspiring to move to it, is the forecast looking brighter for cloud?
- Why over 42% of organisations aspire to have a mobile app… and why you should too.

Learn what 2016 holds for data driven marketing.

### Download Trend Report 2016 Data Driven Marketing now.

![data-driven-marketing.jpg](https://content.apteco.com/hs-fs/hubfs/Landing_Page/Q3/data-driven-marketing.jpg?width=317&name=data-driven-marketing.jpg "data-driven-marketing.jpg")

### Download your free report now: Trend Report 2016 Data Driven Marketing

## The Author

![melanie-davis.jpg](https://content.apteco.com/hs-fs/hub/462265/file-2549932581.jpg?width=600&name=file-2549932581.jpg "melanie-davis.jpg")

#### Melanie Davis

#### Marketing Manager

Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 250 delegates.