We can’t change the past, but we can learn enough from it to influence the future. This is the basis of predictive customer journey analytics, also known as behavioural modelling.
Take a deep dive into behavioural modelling in our free eGuide, where you’ll discover:
Crunch transactional and behavioural data to spot trends in customer behaviour.
While there are many tools to tell you ‘what’ has happened, understanding ‘why’ is far more valuable.
Learn about the three types of behavioural features, from simple metrics to complex sequences.