By understanding a customer’s past buying behaviour you can highlight products that they are most likely to be interested in next. Armed with this knowledge, you can deliver highly targeted, personalised marketing communications to improve the chances of them making a purchase.
In this free eGuide we’ll show you how to make this happen by:
To investigate multiple product lines that are most frequently bought in the same transaction or by the same customer.
Generated by the best next offer wizard to explore which items are often purchased together.
To remove recently purchased products from the best next offer suggestion for each customer.