Turning insight into intelligent action with campaign automation

Learn why basic marketing automation is no longer enough to succeed in today’s data-driven world.

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What is campaign automation and why is it important?

Powerful campaign automation can help you create and execute timely, personalised campaigns that match the right customers with the right content at the right time through the right channel.

Our free eGuide invites you to dive into the world of campaign automation, where you’ll learn:

  • What makes it unique, such as the involvement of multiple data sources and predictive analytics
  • Why it’s more efficient and effective than marketing automation
  • Examples of intelligent campaign automation in action, and how to get started

Discover why marketers are turning to campaign automation for powerful marketing campaigns


Use many different data sources including transactional data to gain insights on every customer.

Complex audience rules

Improve engagement by determining the most appropriate campaigns and volumes


Make sure that every customer gets relevant content, every time

Campaign automation platforms make your marketing activities more effective largely due to one aspect: personalisation at scale.”

Move beyond basic marketing automation and tap into rich customer insights to supercharge your results.

Get your free eGuide to unlock the full power of intelligent campaign automation.

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