When talking to customers, it pays to listen first
If you want to show your customers you really value them, you don’t just need to figure out how to talk to them. You need to work out when to send your messages, and where — selecting exactly the right channels for each campaign. You’ll only get this right if you first understand what your customers are telling you.
In the third part of our series of eGuides, we’ll show you how to utilise the information your customers have already provided. Specifically, we’ll explain how to:
