Customer-centric trends behind winning companies

The data-driven strategy that unites the ‘Best use of the Apteco software Award’ finalists.

Different industries, same high-performing strategy

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco software Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Get our new eGuide today to discover how:


  • Individualising the customer experience makes a massive difference

  • Building a single customer view can personalise the journey for better performance

  • Predictive analysis and marketing automation does all the hard work for you

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