First-party data and customer journey analytics are key to improved customer experiences

Discover the latest data and campaign management trends in our Data Trends Report 2022.

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Unlock valuable insights to inform this year’s marketing decisions

Find out how other organisations are navigating the “new normal” and discover the challenges marketing professionals are prioritising in 2022.

In this free report, you’ll gain access to insights on industry trends, priorities and challenges in areas including:

  • Cloud adoption
  • Efficient use of MarTech stacks
  • Plans for the future, including the rise of first-party data

Learn from 200 marketing, data and campaign professionals


of all respondents use some form of first-party data.


consider understanding their customer base as the greatest success in marketing analytics.


identified customer journey analytics as the most important trend for 2022.

Make informed plans using original research that reveals the changing landscape.

Get your free report to understand how the market is changing.