---
title: Data Trends Report 2022
description: Discover the latest data and campaign management trends in our Data Trends Report 2022.
---

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# First-party data and customer journey analytics are key to improved customer experiences

Discover the latest data and campaign management trends in our Data Trends Report 2022.

### Fill in a few details to get your report

## Unlock valuable insights to inform this year’s marketing decisions

Find out how other organisations are navigating the “new normal” and discover the challenges marketing professionals are prioritising in 2022.

![AP_Data Trends_Report_2022_LP_thumbnail](https://content.apteco.com/hubfs/AP_Data%20Trends_Report_2022_LP_thumbnail.png)

In this free report, you’ll gain access to insights on industry trends, priorities and challenges in areas including:

- Cloud adoption
- Efficient use of MarTech stacks
- Plans for the future, including the rise of first-party data

## Learn from 200 marketing, data and campaign professionals

### 95%

of all respondents use some form of first-party data.

### 38%

consider understanding their customer base as the greatest success in marketing analytics.

### 76%

identified customer journey analytics as the most important trend for 2022.

## Make informed plans using original research that reveals the changing landscape.

#### Get your free report to understand how the market is changing.

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