How marketing professionals adapt to new technologies, campaigning methods and data trends to navigate through challenging times

Discover the latest data and campaign management trends in our Data Trends Report 2023.

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Insights and inspiration for this year’s marketing decisions

Find out how other organisations are approaching their marketing activities in the face of volatile economic conditions. 

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In this free report, you’ll gain access to insights on industry trends, priorities and challenges in areas including:

  • Popular channels and targeting options for campaigning
  • Challenges of data quality and interoperability
  • Plans for the future, including marketplaces and retail media

Learn from over 100 marketing, data and campaign professionals

54%

of respondents say analysing the customer journey is their biggest challenge.

79%

run marketing campaigns on Facebook.

28%

cite engaging customers as their most common campaign objective.

Make informed plans using original research that reveals the changing landscape.

Get your free report to understand how the market is changing.

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