---
title: "Donor acquisition decoded: Fuelling growth with metrics, Martech and the AI edge"
description: Download our free eGuide to discover winning donor acquisition strategies, the metrics that matter, and how to grow your supporter base with the right marketing tools.
---

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# Donor acquisition decoded: Fuelling growth with metrics, Martech and the AI edge

How to attract new supporters, keep them engaged, and grow your charity.

### Fill in a few details to get your eGuide

## Smarter strategies to grow your supporter base

With smart use of data, technology, and targeted messaging, charities can overcome rising costs and limited resources to acquire new donors and increase their impact. 

![AP_Donor_acquisition_eguide_thumbnail](https://content.apteco.com/hubfs/AP_Donor_acquisition_eguide_thumbnail.png)

This practical guide explores how charities can use data, automation, and omnichannel strategies to attract more supporters, reactivate lapsed donors, and do more with what they already have. In it, you’ll find:

- Winning donor acquisition strategies
- The metrics that matter (FREE quick reference cheat sheet)
- How to optimise supporter journeys using the right martech
- 6-step data acquisition plan 

## Download our eGuide to:

![work_smarter_not_harder_Icon](https://content.apteco.com/hubfs/work_smarter_not_harder_Icon.svg)

### Work smarter, not harder

Learn how to use data and automation to reach the right people, at the right time, on the right channels.

![stretch_limited_resources_Icon](https://content.apteco.com/hubfs/stretch_limited_resources_Icon.svg)

### Stretch limited resources

Discover time-saving, cost-effective ways to attract new donors and reactivate old ones.

![create_seamless_journeys_Icon](https://content.apteco.com/hubfs/create_seamless_journeys_Icon.svg)

### Create seamless journeys

Build omnichannel campaigns that feel personal and connected – even across multiple platforms.

## Ready to use the power of your data to boost donor acquisition and grow your supporter base?

#### Get your free eGuide now 

DOWNLOAD NOW