---
title: The essential charity marketer’s guide to legacy fundraising
description: Download the eGuide to find out how charities can increase legacy donations with personalised marketing.
---

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# The essential charity marketer’s guide to legacy fundraising

Discover how personalised marketing can help increase your charity’s legacy donations.

### Fill in a few details to get your eGuide

## Legacy donors sit at the top of the donor pyramid for good reason

15% to 20% of all voluntary income received by UK charities comes from bequests, making legacy donors extremely important to charity marketers. However, the process of recruiting and maintaining a relationship with them comes with distinct challenges.

![AP_Legacy_Fundraising_LP_thumbnail](https://content.apteco.com/hubfs/AP_Legacy_Fundraising_LP_thumbnail.png)

Our free eGuide delves into the largely untapped opportunities in legacy fundraising and how you can increase legacy donations with marketing automation. In it, you’ll learn: 

- What legacy giving is and why it’s so valuable  
- The complex challenges of legacy fundraising
- How to use marketing automation to nurture potential legacy donors 

## Find out how personalised marketing can help you:

![minimise_churn_Icon](https://content.apteco.com/hubfs/minimise_churn_Icon.svg)

### Minimise churn

Predict who is most likely to be a legacy donor

![maximise_engagement_Icon](https://content.apteco.com/hubfs/maximise_engagement_Icon.svg)

### Maximise engagement

Send the right messages at the right time

![save_money_Icon](https://content.apteco.com/hubfs/save_money_Icon.svg)

### Save money

Target only the most responsive potential donors

## Improve your legacy fundraising efforts with marketing automation

#### Get your free eGuide to learn more about the power of personalised marketing.

DOWNLOAD NOW