Predictive analytics allows you to build relevant, insightful customer campaigns by studying past behaviour
There’s all sorts you can learn about your customers by looking at their past. The details they’ve given you, the products they’ve bought, the way they’ve migrated from one segment of your audience to another. All this information will help you build more accurate, targeted campaigns.
In the first part of our eSeries, we discussed how to truly understand customer data. Now we want to show you how to: