You can only predict the future by studying the past

Predictive analytics allows you to build relevant, insightful customer campaigns by studying past behaviour

The next best thing to a crystal ball

There’s all sorts you can learn about your customers by looking at their past. The details they’ve given you, the products they’ve bought, the way they’ve migrated from one segment of your audience to another. All this information will help you build more accurate, targeted campaigns.

In the first part of our eSeries, we discussed how to truly understand customer data. Now we want to show you how to:

  • Use geolocation data to create regional sales offers, adapted to each location

  • Organise your customers into different categories with key parameters

  • Build a predictive model, based on statistics, to support future decisions

Get a sneak preview!

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