Putting the right message in front of the right person at the right time and through the right channel is the golden aim of successful marketing. And the best way to achieve this is through segmentation. But how do we know our segmentation is effective?
In this eGuide, we’ll show how data provides the answer. You’ll learn:
Has the customer defected to a competitor?
Has the customer relocated to a different city or country?
Has the customer married or had children?