Putting the right message in front of the right person at the right time and through the right channel is the golden aim of successful marketing. And a great way to achieve this is through segmentation. But how do we know our segmentation is effective?
In this eGuide, we’ll show how data provides the answer. You’ll learn:
Has the customer defected to a competitor?
Has the customer relocated to a different city or country?
Has the customer married or had children?