Building a better customer segmentation campaign

Segmentation can make or break your marketing campaign. Here’s how data can deliver maximum results.

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Personalisation at every stage

Putting the right message in front of the right person at the right time and through the right channel is the golden aim of successful marketing. And the best way to achieve this is through segmentation. But how do we know our segmentation is effective?

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In this eGuide, we’ll show how data provides the answer. You’ll learn:

  • How to choose the right segments to get the information you want.
  • How to use data to track customers over time.
  • How to anticipate when customers are about to lapse.

Customers are not static. They’re constantly moving between segments as their circumstances change, which affects purchasing patterns.

Competition

Has the customer defected to a competitor?

Physical

Has the customer relocated to a different city or country?

Personal

Has the customer married or had children?

Analysts armed with the insight that the historical picture provides are in a position to not repeat the mistakes of the past. ”

Learn how the right technology can help you learn from previous campaigns, identify trends, and improve your campaign performance.

Get your eGuide to quickly and efficiently segment your audiences – and boost the results of your marketing efforts.

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