Seven top tips for best practice marketing campaign management

A step-by-step guide to planning, executing, and analysing high-performing marketing activities.

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Seven top tips for best practice marketing campaign management

With so much data available to marketers and new techniques expanding what’s possible, it can be difficult for marketers to know how to plan and manage campaigns. Understanding the advantages of technology can have a huge impact on its success.

In our free eGuide, we’ll offer seven top tips for best practice campaign management, including how to:

  • Define your strategy and determine how success will be measured
  • Optimise the timing and channels used for marketing comms
  • Analyse performance for continuous improvement

Complement your marketing expertise with the latest marketing technology, so you can operate at speed and with precision.

Contact rules

Determine how many messages your audience should receive, and what campaigns take priority.


Get your message to the right person at the right time and through the right channel with automated triggers.

Predictive analytics

Leverage AI to forecast most likely outcomes, helping to improve engagement and conversion rates.

In order to be heard in an increasingly noisy marketplace, your campaigns will need to marry marketing art and technological power. This combination will allow you to define what needs to be done, how it is put into action – and how to refine your next campaign.”

- Martin Clark, MD, Apteco Germany

Start approaching each new campaign with complete confidence, understanding exactly what steps will deliver optimal results.

Get your eGuide to discover the seven steps to marketing success.

Download now