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The Apteco marketing platform makes it easy to manage your campaigns from start to finish and drive business growth. 

Analytics - Activate insights to drive engagement

With Apteco you can simplify and streamline customer analysis and audience targeting, which means you shorten the time to insight discovery, activate audiences faster, and boost your marketing ROI.

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What you can expect from your Apteco trial

Our fictitious holiday marketing database gives you access over 2 million sample records. Although this data might not be a perfect match for your specific industry, the overall structure should feel familiar. It follows a common marketing data pattern: a customer file connected to lots of individual transaction records. The dataset itself was randomly generated, but it’s designed to look and behave like real-world data, with the usual mix of standard data types you’d expect to see.

 

Analytics - Actionable insights for better decisions

Here’s a snapshot of the data in the trial environment

We’ve included customer geodemographic details like postcode and occupation, booking information such as date, value, and product purchased, and website activity data including visit time, session duration, and original traffic source. In short, you’ve got a solid view of who the customer is, what they’ve bought, and how they interact online.

Segmentation - Segment, visualise, and activate campaigns seamlessly

Trusted by global brands

Customer success

“Apteco has transformed the way WWF is able to communicate with its supporter base. We use FastStats to drive supporter segmentation for marketing campaigns and have a dedicated insight team who review campaign performance and provide input into what personalisation is working within our supporter journeys."

Clare Charrier, Data systems development manager, WWF UK

Read the full case study

WWF

Get started using your free trial of Apteco software!

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Visualise and analyse your data

With over 30 dashboard visualisations, Apteco gives you the ability to create branded, dynamic dashboards that will help you identify key insights. Delve into your data with drilldowns, and filter and slice your data to build custom views and to create audiences directly from your dashboard visualisations.

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Target the perfect audience

Use powerful selection capabilities to build audiences directly from your dashboard. Perform in-depth train of thought analysis to refine audiences further and check results using charts and data grids. Clever look-alike functionality will help you find your top prospects and then export lists or use them in the platform to activate your campaigns.

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Activate your campaigns

Deliver highly targeted, personalised messages based on transactional and behavioural activity to improve engagement, drive conversions and boost sales. Build, automate and trigger simple and complex campaign journeys, via your favourite channels, including email, social, messaging and offline, nurturing prospects through the full funnel.

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Learn

Donor acquisition decoded: Fuelling growth with metrics, Martech and AI

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Donor acquisition eGuide

Ready to take the next step? 

Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.

Step one

Choose an analytics bundle that suits your needs

Starting at:

£223 / month
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Selector bundle

Audience selections made easy. Create, refine and share target lists.

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Analyser bundle

Powerful visualisation tools to help understand your customers and their behaviour.

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Predictor bundle

Uncover deep insights into the customer journey and discover new marketing opportunities.

Step two

Choose an optional campaign bundle for extra oomph

Starting at:

£155 / month
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Broadcaster bundle

Simple quick-fire campaigning. Execute single step campaigns and analyse responses.

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Campaigner bundle

Enhance customer engagement with event triggered and highly bespoke multi-step journeys.

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Orchestrator bundle

Enterprise level, high powered and optimised campaigns to drive ROI across more channels.

Step three

Supercharge your marketing with Apteco email

Starting at:

£1.58 / 1,000 monthly sends

Seamlessly move from interrogating your data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails

  • Integrated email builder for easy, immediate access
  • Secure platform for reliable email delivery
  • Flexible drag and drop email editor and templates for efficient design and reuse
  • Personalise emails with recommendations and content for better engagement
  • Automate email journeys for timely interactions
  • Conditional blocks for testing and customisation
  • Forms for double opt-in and data collection
Find your perfect package

Get started using Apteco and experience the power for yourself.

Instant access to data, insights, and campaigns.

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